Wedbush Morgan Initiates Coverage on Alliance Data Systems with Neutral Rating and $225 PT (NYSE:ADS)


The stock decreased 1.45% or $3.15 during the last trading session, hitting $213.41. About 891,222 shares traded hands or 6.91% up from the average. Alliance Data Systems Corporation (NYSE:ADS) has risen 17.82% since February 8, 2016 and is uptrending. It has outperformed by 1.34% the S&P500.

Alliance Data Systems Corporation is a well-known provider of data-driven marketing and loyalty solutions serving consumer businesses in a range of industries. The company has a market cap of $12.96 billion. The Firm offers a portfolio of integrated outsourced marketing solutions, including customer loyalty programs, database marketing services, end-to-end marketing services, analytics and creative services, direct marketing services, and private label and co-brand retail credit card programs. It has a 26.64 P/E ratio.

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