IMAX Corporation (USA) (NYSE:IMAX) has announced that Harry Potter films will air at IMAX cinemas from October 13, in preparation for J.K. Rowling’s new film, “Fantastic Beasts and Where to Find Them.”
The Harry Potter films will start airing at IMAX cinemas on October 13, just one month ahead of the upcoming film which will make its debut in the US on November 18. The Harry Potter films are expected to pave the way for “Fantastic Beasts and Where to Find Them.” This will provide an opportunity for fans to experience the film franchise through IMAX one more time. It will also be the first time that the first two films of the franchise will be showcased in IMAX cinemas.
— Vulture (@vulture) October 4, 2016
Building up the hype for the upcoming film
Bringing back the Harry Potter films is a smart move for IMAX because the nostalgia associated with the films will prepare viewers for the upcoming film. It will also remind viewers of the storyline, making it easier for people to understand the concept. It will also be a good opportunity for those that never got to watch the films.
“‘Harry Potter’ is one of the most beloved film franchises of all time and is incredibly important to the history of IMAX. Therefore, being able to offer each installment — especially the initial two for the very first time in IMAX — makes this a truly magical event for fans,”stated IMAX Entertainment CEO, Greg Foster.
— Variety (@Variety) October 4, 2016
The entire Harry Potter Franchise earned more than 7.7 billion globally while “Harry Potter and the Deadly Hallows” alone earned $1.3 billion. Airing the films again will be an opportunity to push the margins. IMAX believes that showcasing the Harry Potter Films one more time will also have a positive impact on the upcoming fantasy and magic theme film and equally add to the revenue.
IMAX stocks closed the latest trading session at $28.21, which is the same closing price from the previous trading session.
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