What’s Ahead for Harley-Davidson Inc After Today’s Bullish Options Activity?


 What's Ahead for Harley Davidson Inc After Today's Bullish Options Activity?

In today’s session Harley-Davidson Inc (HOG) registered an unusually high (464) contracts volume of call trades. Someone, most probably a professional was a very active buyer of the October, 2016 call, expecting serious HOG increase. With 464 contracts traded and 23694 open interest for the Oct, 16 contract, it seems this is a quite bullish bet. The option with symbol: HOG161021C00055000 closed last at: $1.62 or 5.3% down. The stock decreased 0.94% or $0.48 during the last trading session, hitting $50.52. About 1.66 million shares traded hands. Harley-Davidson Inc (NYSE:HOG) has risen 15.72% since March 1, 2016 and is uptrending. It has outperformed by 6.48% the S&P500.

Analysts await Harley-Davidson Inc (NYSE:HOG) to report earnings on October, 18. They expect $0.65 EPS, down 5.80% or $0.04 from last year’s $0.69 per share. HOG’s profit will be $112.71 million for 19.43 P/E if the $0.65 EPS becomes a reality. After $1.55 actual EPS reported by Harley-Davidson Inc for the previous quarter, Wall Street now forecasts -58.06% negative EPS growth.

Harley-Davidson Inc (NYSE:HOG) Ratings Coverage

Out of 19 analysts covering Harley-Davidson (NYSE:HOG), 3 rate it a “Buy”, 3 “Sell”, while 13 “Hold”. This means 16% are positive. $78 is the highest target while $40 is the lowest. The $53.60 average target is 6.10% above today’s ($50.52) stock price. Harley-Davidson has been the topic of 41 analyst reports since July 22, 2015 according to StockzIntelligence Inc. The company was maintained on Monday, May 16 by Wedbush. On Monday, January 11 the stock rating was downgraded by Raymond James to “Underperform”. The stock has “Sector Perform” rating given by RBC Capital Markets on Friday, January 29. The company was downgraded on Friday, July 15 by Stifel Nicolaus. The firm earned “Sector Perform” rating on Wednesday, October 21 by RBC Capital Markets. The rating was upgraded by Zacks to “Hold” on Thursday, August 20. The firm earned “Sector Perform” rating on Friday, January 15 by RBC Capital Markets. The rating was maintained by UBS on Thursday, September 15 with “Neutral”. The rating was maintained by Wedbush with “Hold” on Tuesday, November 24. Wunderlich maintained it with “Hold” rating and $44 target price in Thursday, January 28 report.

Insitutional Activity: The institutional sentiment increased to 0.85 in 2016 Q2. Its up 0.06, from 0.79 in 2016Q1. The ratio improved, as 51 funds sold all Harley-Davidson Inc shares owned while 166 reduced positions. 40 funds bought stakes while 144 increased positions. They now own 166.01 million shares or 2.69% more from 161.66 million shares in 2016Q1.
Employees Retirement System Of Texas last reported 0.01% of its portfolio in the stock. Somerset Co holds 18,984 shares or 0.53% of its portfolio. Boyar Asset Inc holds 4,642 shares or 0.17% of its portfolio. Moreover, Ent Financial has 0% invested in Harley-Davidson Inc (NYSE:HOG) for 61 shares. Moreover, Amer has 0% invested in Harley-Davidson Inc (NYSE:HOG) for 69,863 shares. Independent Franchise Limited Liability Partnership accumulated 4.29% or 8.62 million shares. Evercore Wealth Mgmt Lc holds 0% or 674 shares in its portfolio. Alliancebernstein Lp accumulated 327,384 shares or 0.01% of the stock. Artisan Limited Partnership accumulated 2.34M shares or 0.23% of the stock. Livforsakringsbolaget Skandia Omsesidigt owns 20,467 shares or 0.04% of their US portfolio. Lmr Prns Limited Liability Partnership holds 0.06% or 7,893 shares in its portfolio. Moreover, Huntington National Bank & Trust has 0.01% invested in Harley-Davidson Inc (NYSE:HOG) for 6,220 shares. Farmers Merchants Invests last reported 50 shares in the company. Ladenburg Thalmann Services Inc has 12,828 shares for 0.01% of their US portfolio. Glenmede Com Na accumulated 971,083 shares or 0.27% of the stock.

Insider Transactions: Since April 20, 2016, the stock had 0 insider purchases, and 7 sales for $2.45 million net activity. KORNETZKE MARK R sold $87,676 worth of Harley-Davidson Inc (NYSE:HOG) on Thursday, August 4. Shares for $94,386 were sold by Kumbier Michelle. On Friday, August 19 Jones Paul J sold $136,001 worth of the stock or 2,517 shares. $667,345 worth of Harley-Davidson Inc (NYSE:HOG) was sold by HUND LAWRENCE G on Friday, August 5. $109,047 worth of Harley-Davidson Inc (NYSE:HOG) was sold by CALAWAY TONIT M on Friday, April 22. $117,859 worth of shares were sold by ZEITZ JOCHEN on Friday, July 29.

Harley-Davidson, Inc. is the parent firm for the groups of companies doing business as Harley-Davidson Motor Company and Harley-Davidson Financial Services (HDFS). The company has a market cap of $8.76 billion. The Firm operates in two divisions: the Motorcycles & Related Products (Motorcycles) and the Financial Services. It has a 13.24 P/E ratio. The Motorcycles segment consists of HDMC, which designs, makes and sells at wholesale on-road l Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services.

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