Exclusive: Is Rocket Fuel Inc’s Fuel Running Low? The Stock Reaches 52-Week Low Today

Exclusive: Is Rocket Fuel Inc's Fuel Running Low? The Stock Reaches 52 Week Low Today

The stock of Rocket Fuel Inc (NASDAQ:FUEL) hit a new 52-week low and has $1.77 target or 14.00% below today’s $2.06 share price. The 7 months bearish chart indicates high risk for the $83.54M company. The 1-year low was reported on Oct, 31 by Barchart.com. If the $1.77 price target is reached, the company will be worth $11.70M less.
The 52-week low event is an important milestone for every stock because it shows very negative momentum and is time when sellers come in. During such technical setups, fundamental investors usually stay away and are careful buying the stock. About 216,217 shares traded hands. Rocket Fuel Inc (NASDAQ:FUEL) has declined 31.63% since March 29, 2016 and is downtrending. It has underperformed by 35.10% the S&P500.

Analysts await Rocket Fuel Inc (NASDAQ:FUEL) to report earnings on November, 2. They expect $-0.22 earnings per share, up 29.03% or $0.09 from last year’s $-0.31 per share. After $-0.25 actual earnings per share reported by Rocket Fuel Inc for the previous quarter, Wall Street now forecasts -12.00% EPS growth.

Rocket Fuel Inc (NASDAQ:FUEL) Ratings Coverage

Out of 2 analysts covering Rocket Fuel (NASDAQ:FUEL), 0 rate it a “Buy”, 0 “Sell”, while 2 “Hold”. This means 0 are positive. Rocket Fuel has been the topic of 7 analyst reports since August 6, 2015 according to StockzIntelligence Inc. The firm has “Neutral” rating given on Monday, September 28 by Citigroup. The firm has “Hold” rating given on Thursday, September 3 by Evercore. Boenning & Scattergood initiated Rocket Fuel Inc (NASDAQ:FUEL) on Thursday, November 12 with “Neutral” rating. The rating was downgraded by Zacks to “Buy” on Tuesday, August 11.

According to Zacks Investment Research, “Rocket Fuel Inc. is a leading provider of artificial intelligence advertising solutions for digital marketers. They deliver a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel’s Advertising That Learns platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail.”

Insitutional Activity: The institutional sentiment decreased to 0.52 in 2016 Q2. Its down 0.84, from 1.36 in 2016Q1. The ratio dived, as 15 funds sold all Rocket Fuel Inc shares owned while 27 reduced positions. 8 funds bought stakes while 14 increased positions. They now own 12.64 million shares or 8.12% less from 13.75 million shares in 2016Q1.
Bridgeway Capital holds 172,912 shares or 0.01% of its portfolio. Invesco Limited has 0% invested in the company for 49,299 shares. Oppenheimer & Com last reported 0% of its portfolio in the stock. Millennium Management Limited has 78,083 shares for 0% of their US portfolio. Citigroup last reported 0% of its portfolio in the stock. Blackrock Fund Advsrs accumulated 93,535 shares or 0% of the stock. Jane Street Grp Inc Ltd Co owns 16,714 shares or 0% of their US portfolio. Manufacturers Life Insurance The holds 0% of its portfolio in Rocket Fuel Inc (NASDAQ:FUEL) for 314 shares. Concourse Cap Management Ltd accumulated 104,220 shares or 0.14% of the stock. Spark Investment Mngmt Limited reported 402,100 shares or 0.08% of all its holdings. Moreover, Federated Invsts Pa has 0% invested in Rocket Fuel Inc (NASDAQ:FUEL) for 95,748 shares. Tfs Limited Liability Company holds 0.05% or 110,819 shares in its portfolio. Qci Asset Mngmt Ny has 0% invested in the company for 1,479 shares. Barclays Public Limited Com accumulated 158,485 shares or 0% of the stock. Credit Suisse Ag has invested 0% of its portfolio in Rocket Fuel Inc (NASDAQ:FUEL).

More recent Rocket Fuel Inc (NASDAQ:FUEL) news were published by: Profitconfidential.com which released: “FUEL Stock: Has Rocket Fuel Inc Finally Bottomed?” on August 15, 2016. Also Benzinga.com published the news titled: “Rocket Fuel Inc Blasts Away Q2 Estimates; Credit Suisse Maintains Outperform” on August 03, 2016. Businesswire.com‘s news article titled: “ROCKET FUEL SHAREHOLDER ALERT: Johnson & Weaver, LLP Announces Investigation …” with publication date: January 26, 2016 was also an interesting one.

FUEL Company Profile

Rocket Fuel Inc., incorporated on March 25, 2008, is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with clients through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP). DMP and DSP are used by clients themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform. The integrated platform is designed to deliver and optimize media spend to engage, upsell and retarget clients across addressable channels, including display, mobile, video, social and television, and across addressable devices, including tablets, personal computers, set top boxes, television and mobile phones. The Firm offers Programmatic Marketing Platform as a managed service, which it operate on behalf of its customers, and as a self-service platform operated by its clients or their agencies directly. The Company’s Programmatic Marketing Platform uses a technology, Moment Scoring.

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