Breaking: Is The Rubicon Project Inc a Sell? The Stock Reaches 52-Week Low Today

Breaking: Is The Rubicon Project Inc a Sell? The Stock Reaches 52 Week Low Today

The stock of The Rubicon Project Inc (NYSE:RUBI) hit a new 52-week low and has $6.59 target or 11.00% below today’s $7.40 share price. The 6 months bearish chart indicates high risk for the $355.87 million company. The 1-year low was reported on Nov, 2 by Barchart.com. If the $6.59 price target is reached, the company will be worth $39.15M less.
The 52-week low event is an important milestone for every stock because it shows very negative momentum and is time when sellers come in. During such technical setups, fundamental investors usually stay away and are careful buying the stock. The stock decreased 1.73% or $0.13 during the last trading session, hitting $7.4. About 488,889 shares traded hands or 11.76% up from the average. The Rubicon Project Inc (NYSE:RUBI) has declined 58.81% since March 31, 2016 and is downtrending. It has underperformed by 61.33% the S&P500.

The Rubicon Project Inc (NYSE:RUBI) Ratings Coverage

Out of 8 analysts covering Rubicon Project (NYSE:RUBI), 4 rate it a “Buy”, 1 “Sell”, while 3 “Hold”. This means 50% are positive. Rubicon Project has been the topic of 12 analyst reports since July 29, 2015 according to StockzIntelligence Inc. RBC Capital Markets maintained the stock with “Outperform” rating in Wednesday, July 29 report. RBC Capital Markets maintained the stock with “Outperform” rating in Wednesday, February 24 report. The firm has “Buy” rating by Jefferies given on Thursday, December 17. The firm has “Buy” rating by Suntrust Robinson given on Tuesday, December 22. The rating was downgraded by First Analysis on Tuesday, August 16 to “Equal-Weight”. On Friday, September 30 the stock rating was initiated by Albert Fried with “Market Perform”. As per Tuesday, January 26, the company rating was initiated by Morgan Stanley. The rating was downgraded by Morgan Stanley on Monday, September 12 to “Underweight”. The stock of The Rubicon Project Inc (NYSE:RUBI) earned “Buy” rating by Jefferies on Thursday, August 4. The firm has “Neutral” rating given on Thursday, August 4 by Citigroup.

According to Zacks Investment Research, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California.”

More important recent The Rubicon Project Inc (NYSE:RUBI) news were published by: Businesswire.com which released: “Rubicon Project Reports Third Quarter 2016 Results” on November 02, 2016, also Businessinsider.com published article titled: “Ad tech company Rubicon Project’s stock is tanking after it admitted it had …”, Seekingalpha.com published: “Rubicon Project: Growth Trap Or Temporary Headwinds?” on August 08, 2016. More interesting news about The Rubicon Project Inc (NYSE:RUBI) was released by: Marketwatch.com and their article: “Rubicon Projects stock plunges as downbeat outlook prompts multiple downgrades” with publication date: August 03, 2016.

RUBI Company Profile

The Rubicon Project, Inc., incorporated on April 20, 2007, offers a technology solution to automate the purchase and sale of advertising for both buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video, utilizing various inventory types, including direct sale of inventory, real-time bidding (RTB) and static bidding, across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards. The Company’s platform features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and advertisement networks, to buy advertising inventory, and a marketplace over which such transactions are executed.

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