Stock Worth Watching: Could Vitamin Shoppe Inc Change Direction After Reaching 52 Week Low?

Stock Worth Watching: Could Vitamin Shoppe Inc Change Direction After Reaching 52 Week Low?

The stock of Vitamin Shoppe Inc (NYSE:VSI) hit a new 52-week low and has $20.52 target or 9.00% below today’s $22.55 share price. The 6 months bearish chart indicates high risk for the $555.26 million company. The 1-year low was reported on Nov, 3 by If the $20.52 price target is reached, the company will be worth $49.97M less.
The 52-week low event is an important milestone for every stock because it shows very negative momentum and is time when sellers come in. During such technical setups, fundamental investors usually stay away and are careful buying the stock. About 157,791 shares traded hands. Vitamin Shoppe Inc (NYSE:VSI) has declined 25.16% since April 1, 2016 and is downtrending. It has underperformed by 26.38% the S&P500.

Vitamin Shoppe Inc (NYSE:VSI) Ratings Coverage

Out of 9 analysts covering Vitamin Shoppe (NYSE:VSI), 1 rate it a “Buy”, 1 “Sell”, while 7 “Hold”. This means 11% are positive. Vitamin Shoppe has been the topic of 13 analyst reports since August 6, 2015 according to StockzIntelligence Inc. Zacks upgraded the shares of VSI in a report on Saturday, August 8 to “Sell” rating. The firm has “Hold” rating by Deutsche Bank given on Thursday, November 5. Deutsche Bank maintained the stock with “Hold” rating in Thursday, August 6 report. The company was initiated on Friday, September 23 by Barclays Capital. The stock of Vitamin Shoppe Inc (NYSE:VSI) earned “Neutral” rating by JP Morgan on Thursday, October 27. The stock of Vitamin Shoppe Inc (NYSE:VSI) earned “Neutral” rating by Robert W. Baird on Tuesday, November 17. The firm has “Outperform” rating given on Thursday, April 21 by Wedbush.

According to Zacks Investment Research, “Vitamin Shoppe is a specialty retailer and direct marketer of nutritional products. It primarily sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products and health and beauty aids. Based in North Bergen, New Jersey, the company is recognized as an innovator in providing product information, associate training, and customer education. Information is available to consumers through unprecedented outlets including television, radio, friends, family, health practitioners, and the internet. It offers consumers the opportunity to take charge of their own health and wellness requirements, and supplement where necessary. At each store location, consumers can find a comprehensive Learning Center which offers free access to vital information about key health concerns and products. The Vitamin Shoppe is a strong supporter of health and wellness campaigns including Life Supplemented sponsored by the Council for Responsible Nutrition.”

More notable recent Vitamin Shoppe Inc (NYSE:VSI) news were published by: which released: “Vitamin Shoppe, Inc. Announces Fiscal Third Quarter 2016 Earnings Release and …” on October 21, 2016, also with their article: “Vitamin Shoppe, Inc. Announces International Expansion” published on August 31, 2016, published: “Vitamin Shoppe Profit Falls 47%” on February 23, 2016. More interesting news about Vitamin Shoppe Inc (NYSE:VSI) were released by: and their article: “The Vitamin Shoppe® Expands Executive Team With Hiring Of Chief Operating Officer” published on June 16, 2016 as well as‘s news article titled: “Vitamin Shoppe, Inc. Announces Second Quarter 2016 Results” with publication date: August 03, 2016.

VSI Company Profile

Vitamin Shoppe, Inc. (VSI), incorporated on September 27, 2002, is a multi-channel specialty retailer and contract maker of vitamins, minerals, herbs, specialty supplements, sports nutrition, and other health and wellness products. The Firm operates through three divisions: retail, which includes Vitamin Shoppe, Super Supplements and Vitapath retail store formats; direct, which sells its products directly to clients through the Internet, primarily at, and manufacturing, which provides custom manufacturing and private labeling of vitamin, mineral and supplement (VMS) products. The Firm markets approximately 800 brands, as well as its own brands. The Firm operates approximately 760 stores in over 40 states, the District of Columbia, Puerto Rico and Ontario, Canada, primarily located in retail centers and stand-alone locations.

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