Today’s Form D On Watch: 21Mercantile $400000 Fundraising. Janette Barnard Published Oct 24 SEC form

Technology 21Mercantile, Llc - Janette Barnard

21Mercantile Financing

21Mercantile, Llc, Limited Liability Company just filed form D about $400,000 debt financing. This is a new filing. 21Mercantile was able to finance itself with $200,000 so far. That is 50.00% of the financing offer. The total offering amount was $400,000. The offering form was filed on 2016-10-24. The reason for the financing was: Issuance of Subordinated Convertible Promissory Notes. The fundraising still has about $200,000 more and is not closed yet. We have to wait more to see if the offering will be fully taken.

21Mercantile is based in Texas. The company’s business is Other Technology. The form D was signed by Janette Barnard President and Chief Executive Officer. The company was incorporated in 2016. The filler’s address is: 9600 Golf Lakes Trail, Ste 2037, Dallas, Tx, Texas, 75231. Janette Barnard is the related person in the form and it has address: 9600 Golf Lakes Trail, Suite 2037, Dallas, Tx, Texas, 75231. Link to 21Mercantile Filing: 000166792516000002.

Analysis of 21Mercantile Offering

On average, startups in the Other Technology sector, sell 85.80% of the total offering size. 21Mercantile sold 50.00% of the offering. The fundraising is still open. The average fundraising size for companies in the Other Technology industry is $1.54 million. The offering was 87.01% smaller than the average of $1.54 million. Of course this should not be seen as negative. Businesses get financed for a variety of reasons and needs. The minimum investment for this offering was set at $0. If you know more about the reasons for the fundraising, please comment below.

What is Form D? What It Is Used For

Form D disclosures could be used to track and understand better your competitors. The information in Form D is usually highly confidential for ventures and startups and they don’t like revealing it. This is because it reveals amount raised or planned to be raised as well as reasons for the financing. This could help competitors. Entrepreneurs usually want to keep their financing a ‘secret’ so they can stay in stealth mode for longer.

Why Fundraising Reporting Is Good For 21Mercantile Also

The Form D signed by Janette Barnard might help 21Mercantile, Llc’s sector. First, it helps potential customers feel more safe to deal with a firm that is well financed. The odds are higher that it will stay in the business. Second, this could attract other investors such as venture-capital firms, funds and angels. Third, positive PR effects could even bring leasing firms and venture lenders.

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