Sweetgreen, Inc., Corporation just filed form D because of $40.00 million equity financing. This is a new filing. Sweetgreen was able to fundraise $40.00 million. That is 100.00% of the financing offer. The total offering amount was $40.00 million. The fundraising form was filed on 2016-11-04. The reason for the financing was: Up to $1,500,000 will be used to make loans to each of Nicolas Jammet, Jonathan Neman and Nathaniel Ru, in the amount of $500,000 each..
Sweetgreen is based in California. The filler’s business is Restaurants. The SEC form was filed by Mitch Reback Chief Financial Officer. The company was incorporated more than five years ago. The filler’s address is: 8840 Washington Blvd., 4Th Floor, Culver City, Ca, California, 90232. Nicolas Jammet is the related person in the form and it has address: C/O Sweetgreen, Inc., 8840 Washington Blvd., 4Th Floor, Culver City, Ca, California, 90232. Link to Sweetgreen Filing: 000147781516000003.
Analysis of Sweetgreen Offering
On average, startups in the Restaurants sector, sell 99.00% of the total offering size. Sweetgreen sold 100.00% of the offering. Could this mean that the trust in Sweetgreen is high? The average investment size for companies in the Restaurants industry is $302,000. The total amount raised is 13,144.98% bigger than the average for companies in the Restaurants sector. The minimum investment for this offering is set at $1. If you know more about the reasons for the financing, please comment below.
What is Form D? What It Is Used For
Form D disclosures could be used to track and understand better your competitors. The information in Form D is usually highly confidential for ventures and startups and they don’t like revealing it. This is because it reveals amount raised or planned to be raised as well as reasons for the financing. This could help competitors. Entrepreneurs usually want to keep their financing a ‘secret’ so they can stay in stealth mode for longer.
Why Fundraising Reporting Is Good For Sweetgreen Also
The Form D signed by Mitch Reback might help Sweetgreen, Inc.’s sector. First, it helps potential customers feel more safe to deal with a firm that is well financed. The odds are higher that it will stay in the business. Second, this could attract other investors such as venture-capital firms, funds and angels. Third, positive PR effects could even bring leasing firms and venture lenders.
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