The stock of The Rubicon Project Inc (NYSE:RUBI) is a huge mover today! About 222,165 shares traded hands. The Rubicon Project Inc (NYSE:RUBI) has declined 66.67% since April 5, 2016 and is downtrending. It has underperformed by 68.62% the S&P500.
The move comes after 6 months positive chart setup for the $324.51M company. It was reported on Nov, 7 by Barchart.com. We have $16.81 PT which if reached, will make NYSE:RUBI worth $483.52M more.
The Rubicon Project Inc (NYSE:RUBI) Ratings Coverage
Out of 8 analysts covering Rubicon Project (NYSE:RUBI), 4 rate it a “Buy”, 2 “Sell”, while 2 “Hold”. This means 50% are positive. Rubicon Project has been the topic of 13 analyst reports since July 29, 2015 according to StockzIntelligence Inc. RBC Capital Markets maintained The Rubicon Project Inc (NYSE:RUBI) on Wednesday, February 24 with “Outperform” rating. On Thursday, August 4 the stock rating was maintained by Jefferies with “Buy”. As per Wednesday, July 29, the company rating was maintained by RBC Capital Markets. The stock of The Rubicon Project Inc (NYSE:RUBI) has “Neutral” rating given on Tuesday, September 13 by Citigroup. As per Tuesday, December 22, the company rating was initiated by Suntrust Robinson. The firm has “Buy” rating by Jefferies given on Thursday, December 17. The firm earned “Market Perform” rating on Friday, September 30 by Albert Fried. First Analysis downgraded The Rubicon Project Inc (NYSE:RUBI) on Tuesday, August 16 to “Equal-Weight” rating. Morgan Stanley initiated the stock with “Equal-Weight” rating in Tuesday, January 26 report. The firm earned “Neutral” rating on Thursday, August 4 by Citigroup.
According to Zacks Investment Research, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California.”
More important recent The Rubicon Project Inc (NYSE:RUBI) news were published by: Fool.com which released: “Why The Rubicon Project, Inc. Plunged Today” on November 03, 2016, also Businessinsider.com published article titled: “Ad tech company Rubicon Project’s stock is tanking after it admitted it had …”, Seekingalpha.com published: “Rubicon Project: Growth Trap Or Temporary Headwinds?” on August 08, 2016. More interesting news about The Rubicon Project Inc (NYSE:RUBI) was released by: Marketwatch.com and their article: “Rubicon Projects stock plunges as downbeat outlook prompts multiple downgrades” with publication date: August 03, 2016.
RUBI Company Profile
The Rubicon Project, Inc., incorporated on April 20, 2007, offers a technology solution to automate the purchase and sale of advertising for both buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video, utilizing various inventory types, including direct sale of inventory, real-time bidding (RTB) and static bidding, across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards. The Company’s platform features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and advertisement networks, to buy advertising inventory, and a marketplace over which such transactions are executed.
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