Form D Report: Iterable $22.56 million Fundraising. Haoran Zhu Filed Nov 7 SEC form

Technology Iterable, Inc. - Haoran Zhu

Iterable Financing

Iterable, Inc., Corporation just had published form D for $22.56 million equity financing. This is a new filing. Iterable was able to finance itself with $22.46 million. That is 99.56% of the round of financing. The total private financing amount was $22.56 million. The form was filed on 2016-11-07. The reason for the financing was: unspecified. The fundraising still has about $100,000 more and is not closed yet. We have to wait more to see if the offering will be fully taken.

Iterable is based in California. The company’s business is Other Technology. The form was signed by Haoran Zhu Chief Executive Officer. The company was incorporated in 2013. The filler’s address is: 360 3Rd Street, Suite 675, San Francisco, Ca, California, 94107. Haoran Zhu is the related person in the form and it has address: 360 3Rd Street, Suite 675, San Francisco, Ca, California, 94107. Link to Iterable Filing: 000166164116000002.

Analysis of Iterable Offering

On average, companies in the Other Technology sector, sell 85.80% of the total offering amount. Iterable sold 99.56% of the offering. The fundraising is still open. Could this mean that the trust in Iterable is high? The average investment floor size for companies in the Other Technology industry is $1.54 million. The total amount raised is 1,358.44% bigger than the average for companies in the Other Technology sector. The minimum investment for this offering was set at $0. If you know more about the reasons for the financing, please comment below.

What is Form D? What It Is Used For

Form D disclosures could be used to track and understand better your competitors. The information in Form D is usually highly confidential for ventures and startups and they don’t like revealing it. This is because it reveals amount raised or planned to be raised as well as reasons for the financing. This could help competitors. Entrepreneurs usually want to keep their financing a ‘secret’ so they can stay in stealth mode for longer.

Why Fundraising Reporting Is Good For Iterable Also

The Form D signed by Haoran Zhu might help Iterable, Inc.’s sector. First, it helps potential customers feel more safe to deal with a firm that is well financed. The odds are higher that it will stay in the business. Second, this could attract other investors such as venture-capital firms, funds and angels. Third, positive PR effects could even bring leasing firms and venture lenders.

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