Is Buying Vitamin Shoppe Inc Here a Winning Strategy? Option Traders Like The Stock

 Is Buying Vitamin Shoppe Inc Here a Winning Strategy? Option Traders Like The Stock

In today’s session Vitamin Shoppe Inc (VSI) registered an unusually high (300) contracts volume of call trades. Someone, most probably a professional was a very active buyer of the December, 2016 call, expecting serious VSI increase. With 300 contracts traded and 114 open interest for the Dec, 16 contract, it seems this is a quite bullish bet. The option with symbol: VSI161216C00025000 closed last at: $0.6 or 20% up. The stock last traded at $23.2 per share. It is down 21.92% since April 5, 2016 and is downtrending. It has underperformed by 23.87% the S&P500.

Vitamin Shoppe Inc (NYSE:VSI) Ratings Coverage

Out of 10 analysts covering Vitamin Shoppe (NYSE:VSI), 1 rate it a “Buy”, 1 “Sell”, while 8 “Hold”. This means 10% are positive. Vitamin Shoppe has been the topic of 14 analyst reports since August 6, 2015 according to StockzIntelligence Inc. The stock of Vitamin Shoppe Inc (NYSE:VSI) earned “Equal-Weight” rating by Morgan Stanley on Thursday, November 3. The rating was upgraded by Zacks on Saturday, August 8 to “Sell”. Robert W. Baird downgraded Vitamin Shoppe Inc (NYSE:VSI) rating on Tuesday, November 17. Robert W. Baird has “Neutral” rating and $31 price target. As per Thursday, October 27, the company rating was downgraded by JP Morgan. Deutsche Bank maintained Vitamin Shoppe Inc (NYSE:VSI) rating on Thursday, November 5. Deutsche Bank has “Hold” rating and $37 price target. Wedbush initiated the shares of VSI in a report on Thursday, April 21 with “Outperform” rating. Barclays Capital initiated Vitamin Shoppe Inc (NYSE:VSI) rating on Friday, September 23. Barclays Capital has “Equal Weight” rating and $29 price target. Deutsche Bank maintained Vitamin Shoppe Inc (NYSE:VSI) rating on Thursday, August 6. Deutsche Bank has “Hold” rating and $41 price target.

According to Zacks Investment Research, “Vitamin Shoppe is a specialty retailer and direct marketer of nutritional products. It primarily sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products and health and beauty aids. Based in North Bergen, New Jersey, the company is recognized as an innovator in providing product information, associate training, and customer education. Information is available to consumers through unprecedented outlets including television, radio, friends, family, health practitioners, and the internet. It offers consumers the opportunity to take charge of their own health and wellness requirements, and supplement where necessary. At each store location, consumers can find a comprehensive Learning Center which offers free access to vital information about key health concerns and products. The Vitamin Shoppe is a strong supporter of health and wellness campaigns including Life Supplemented sponsored by the Council for Responsible Nutrition.”

Vitamin Shoppe, Inc. is a multi-channel specialty retailer and contract maker of vitamins, minerals, herbs, specialty supplements, sports nutrition, and other health and wellness products. The company has a market cap of $556.14 million. The Firm operates through three divisions: retail, which includes Vitamin Shoppe, Super Supplements and Vitapath retail store formats; direct, which sells its products directly to clients through the Internet, primarily at www.vitaminshoppe.com, and manufacturing, which provides custom manufacturing and private labeling of vitamin, mineral and supplement (VMS) products. It has a 13.46 P/E ratio. The Firm markets approximately 800 brands, as well as its own brands.

VSI Company Profile

Vitamin Shoppe, Inc. (VSI), incorporated on September 27, 2002, is a multi-channel specialty retailer and contract maker of vitamins, minerals, herbs, specialty supplements, sports nutrition, and other health and wellness products. The Firm operates through three divisions: retail, which includes Vitamin Shoppe, Super Supplements and Vitapath retail store formats; direct, which sells its products directly to clients through the Internet, primarily at www.vitaminshoppe.com, and manufacturing, which provides custom manufacturing and private labeling of vitamin, mineral and supplement (VMS) products. The Firm markets approximately 800 brands, as well as its own brands. The Firm operates approximately 760 stores in over 40 states, the District of Columbia, Puerto Rico and Ontario, Canada, primarily located in retail centers and stand-alone locations.

More notable recent Vitamin Shoppe Inc (NYSE:VSI) news were published by: Prnewswire.com which released: “Vitamin Shoppe, Inc. Announces Fiscal Third Quarter 2016 Earnings Release and …” on October 21, 2016, also Prnewswire.com with their article: “Vitamin Shoppe, Inc. Announces International Expansion” published on August 31, 2016, Prnewswire.com published: “Vitamin Shoppe, Inc. Announces Enhancements To Board Of Directors” on January 12, 2016. More interesting news about Vitamin Shoppe Inc (NYSE:VSI) were released by: Prnewswire.com and their article: “The Vitamin Shoppe® Expands Executive Team With Hiring Of Chief Operating Officer” published on June 16, 2016 as well as Prnewswire.com‘s news article titled: “Vitamin Shoppe, Inc. Announces Second Quarter 2016 Results” with publication date: August 03, 2016.

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