L Brands Inc Can’t Burn Your Long Portfolio. Option Traders are Bullish

 L Brands Inc Can't Burn Your Long Portfolio. Option Traders are Bullish

In today’s session L Brands Inc (LB) registered an unusually high (239) contracts volume of call trades. Someone, most probably a professional was a very active buyer of the December, 2016 call, expecting serious LB increase. With 239 contracts traded and 26444 open interest for the Dec, 16 contract, it seems this is a quite bullish bet. The option with symbol: LB161216C00070000 closed last at: $1.05 or 31.3% up. About 278,538 shares traded hands. L Brands Inc (NYSE:LB) has declined 14.06% since April 11, 2016 and is downtrending. It has underperformed by 20.21% the S&P500.

L Brands Inc (NYSE:LB) Ratings Coverage

Out of 24 analysts covering L Brands (NYSE:LB), 8 rate it a “Buy”, 2 “Sell”, while 14 “Hold”. This means 33% are positive. $115 is the highest target while $60 is the lowest. The $80.96 average target is 18.92% above today’s ($68.08) stock price. L Brands has been the topic of 83 analyst reports since August 7, 2015 according to StockzIntelligence Inc. The firm has “Buy” rating by M Partners given on Thursday, September 17. FBR Capital maintained L Brands Inc (NYSE:LB) rating on Thursday, February 25. FBR Capital has “Mkt Perform” rating and $93 price target. The rating was maintained by Telsey Advisory Group with “Outperform” on Friday, October 9. The firm has “Outperform” rating given on Wednesday, August 12 by BMO Capital Markets. The stock of L Brands Inc (NYSE:LB) earned “Neutral” rating by JP Morgan on Monday, November 9. The firm has “Buy” rating by Stifel Nicolaus given on Monday, April 25. The firm has “Buy” rating given on Thursday, February 25 by M Partners. The stock of L Brands Inc (NYSE:LB) earned “Hold” rating by Brean Capital on Monday, August 24. The company was maintained on Tuesday, November 10 by Credit Suisse. FBR Capital maintained L Brands Inc (NYSE:LB) rating on Monday, October 12. FBR Capital has “Market Perform” rating and $95 price target.

According to Zacks Investment Research, “L Brands, Inc. operates as a retailer of women’s intimate and other apparel, beauty and personal care products and accessories primarily in the United States. Its brand includes Victoria’s Secret, Victoria’s Secret Pink, Bath & Body Works, La Senza and Henri Bendel. The company sells its product through franchise, license, wholesale partners, websites, catalogue, and other channels. L Brands Inc., formerly known as Limited Brands Inc., is headquartered in Columbus, Ohio.”

Insitutional Activity: The institutional sentiment decreased to 0.9 in 2016 Q2. Its down 0.35, from 1.25 in 2016Q1. The ratio dropped, as 98 funds sold all L Brands Inc shares owned while 144 reduced positions. 50 funds bought stakes while 168 increased positions. They now own 214.85 million shares or 2.03% less from 219.30 million shares in 2016Q1.
Renaissance Technologies Limited Liability Com, a New York-based fund reported 536,033 shares. Amer Century Companies holds 0.05% or 712,188 shares in its portfolio. Keybank National Association Oh last reported 0% of its portfolio in the stock. Brown Advisory Inc owns 4,984 shares or 0% of their US portfolio. Principal Group Inc Inc has invested 0.03% of its portfolio in L Brands Inc (NYSE:LB). Commercial Bank Of America Corporation De last reported 0.01% of its portfolio in the stock. Miles Capital has 6,049 shares for 0.28% of their US portfolio. First Personal Financial Serv last reported 530 shares in the company. Franklin Resource owns 721,035 shares or 0.03% of their US portfolio. Aperio Gp Lc has 87,534 shares for 0.05% of their US portfolio. Bancorporation Of Nova Scotia accumulated 0.11% or 285,074 shares. Proshare Advsrs Limited Liability Corporation has 0.03% invested in the company for 39,744 shares. Shell Asset Co holds 0.06% of its portfolio in L Brands Inc (NYSE:LB) for 37,959 shares. Lansdowne Ptnrs (Uk) Llp accumulated 11.07M shares or 6.93% of the stock. First Mercantile Trust Comm holds 43,400 shares or 0.36% of its portfolio.

L Brands, Inc. operates specialty retail business. The company has a market cap of $19.95 billion. The Firm is focused on women’s intimate and other apparel, personal care and beauty categories. It has a 16.69 P/E ratio. The Firm operates through three divisions: Victoria’s Secret, Bath & Body Works, and Victoria’s Secret and Bath & Body Works International.

LB Company Profile

L Brands, Inc., incorporated on March 16, 1982, operates specialty retail business. The Firm is focused on women’s intimate and other apparel, personal care and beauty categories. The Firm sells its merchandise through Company-owned specialty retail stores in the United States, Canada and the United Kingdom, which are primarily mall-based; through Websites, and through international franchise, license and wholesale partners (collectively partners). The Firm operates through three divisions: Victoria’s Secret, Bath & Body Works, and Victoria’s Secret and Bath & Body Works International. The Firm operates the retail brands, which include Victoria’s Secret, PINK, Bath & Body Works, La Senza and Henri Bendel. La Senza is a specialty retailer of women’s intimate apparel. The Firm sells its La Senza products at over 140 La Senza stores in Canada and online at www.LaSenza.com. Additionally, La Senza has approximately 220 stores in over 30 other countries operating under franchise, license and wholesale arrangements. Bath & Body Works is a specialty retailer of personal care, soaps, sanitizers and home fragrance products. Henri Bendel is an operator of approximately 30 specialty stores, which sells handbags, jewelry and other accessory products. Mast Global is a merchandise sourcing and production function serving the Company and its international partners.

More notable recent L Brands Inc (NYSE:LB) news were published by: Prnewswire.com which released: “Apparel Stores Stocks on Investors’ Radar — Chico’s FAS, L Brands, DSW Inc …” on November 11, 2016, also Wsj.com with their article: “L Brands CEO Says Victoria’s Secret Was Getting Stale” published on November 01, 2016, Forbes.com published: “Victoria’s Secret Gives Little Lift To L Brands” on November 03, 2016. More interesting news about L Brands Inc (NYSE:LB) were released by: Marketwatch.com and their article: “L Brands downgraded on concerns that Victoria’s Secret is losing its dominant …” published on November 07, 2016 as well as Investorplace.com‘s news article titled: “Why BP plc (ADR) (BP), L Brands Inc (LB) and Tesla Motors Inc (TSLA) Are 3 of …” with publication date: November 01, 2016.

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