Microsoft vs Salesforce Rivalry Intensifies

Microsoft vs Salesforce competition is becoming more interesting.

Microsoft vs Salesforce

The competition between Microsoft Corporation (NASDAQ:MSFT) and Salesforce.com Inc. (NYSE:CRM) continues to intensify as the former has finally revealed that it will be launching Microsoft Dynamics 365 on November 1 worldwide.

Microsoft Dynamics 365 is the software giant’s direct answer to the artificial intelligence (AI) solutions offered by Salesforce, spicing up the Microsoft vs Salesforce rivalry. It combines customer relationship management (CRM) and enterprise resource management (ERP) capabilities.

microsoft-vs-salesforce

The development of Microsoft Dynamics 365 is basically the reason Microsoft had acquired LinkedIn Corp (NYSE:LNKD) for over $26 billion. The new product uses data from the social networking platform, LinkedIn, to gain consumer insights for marketing purposes.

It can be recalled that Salesforce had lost the bidding for LinkedIn to what appears now to be its major competitor. Microsoft has already disclosed in the past that it is committed to compete against leading CRM players, especially Salesforce.

After losing the bidding war for LinkedIn, the CRM giant is now eager to win the bidding for Twitter Inc (NYSE:TWTR). Microsoft has also been rumored to show interest in another social networking giant.

Social media platforms, with their rich data, play an important role in generating sales leads and devising targeted marketing campaigns for companies like Microsoft and Salesforce.

Microsoft Dynamics 365

Earlier this week, Takeshi Numoto, Microsoft Cloud Vice President (VP), has revealed that the Microsoft Dynamics 365 subscription tiers will be available in bundle with relevant options. This will make availing of Microsoft’s productivity and CRM solutions more cost-efficient for consumers.

“When it comes to business process— and your business— Dynamics 365 delivers the intelligence you need to transform, now, backed by decades of research and investment,” boasted Numoto about the new Microsoft cloud-computing offering.

As Microsoft gears up for the global debut of Microsoft 365, Salesforce is working on its new AI offering, Einstein. With all these dedicated efforts, it is quite difficult to determine how Microsoft vs Salesforce will turn out and affect the cloud industry.

At mid-session on Wednesday, Microsoft is trading at $57.04; Salesforce at $72.42; LinkedIn at $190.74; and Twitter at $17.91.

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