Could Dollar General Corp. Change Direction After Today’s Bullish Options Activity?

 Could Dollar General Corp. Change Direction After Today's Bullish Options Activity?

In today’s session Dollar General Corp. (DG) registered an unusually high (588) contracts volume of call trades. Someone, most probably a professional was a very active buyer of the December, 2016 call, expecting serious DG increase. With 588 contracts traded and 284 open interest for the Dec, 16 contract, it seems this is a quite bullish bet. The option with symbol: DG161216C00072500 closed last at: $1.35 or 0% . About 700,945 shares traded hands. Dollar General Corp. (NYSE:DG) has declined 21.64% since March 28, 2016 and is downtrending. It has underperformed by 26.35% the S&P500.

Dollar General Corp. (NYSE:DG) Ratings Coverage

Out of 24 analysts covering Dollar General Corp. (NYSE:DG), 12 rate it a “Buy”, 1 “Sell”, while 11 “Hold”. This means 50% are positive. Dollar General Corp. has been the topic of 52 analyst reports since August 13, 2015 according to StockzIntelligence Inc. The rating was upgraded by Bank of America to “Neutral” on Wednesday, October 21. The firm earned “Hold” rating on Monday, August 15 by Jefferies. UBS maintained Dollar General Corp. (NYSE:DG) on Friday, August 26 with “Buy” rating. On Friday, September 23 the stock rating was initiated by Barclays Capital with “Equal-Weight”. The company was maintained on Friday, May 27 by RBC Capital Markets. The stock of Dollar General Corp. (NYSE:DG) has “” rating given on Friday, November 20 by BB&T Capital. The stock of Dollar General Corp. (NYSE:DG) has “Buy” rating given on Friday, June 3 by Citigroup. The firm earned “Equal-Weight” rating on Friday, March 11 by Barclays Capital. The rating was maintained by Jefferies with “Buy” on Friday, March 11. The stock of Dollar General Corp. (NYSE:DG) has “Neutral” rating given on Thursday, August 25 by Credit Suisse.

According to Zacks Investment Research, “Dollar General Corporation is a discount retailer in the United States. The Company separates its merchandise into four categories, which includes highly consumable, seasonal, home products and basic clothing. Highly consumable consists of packaged food, candy, snacks and refrigerated products, health and beauty aids, home cleaning supplies and pet supplies; seasonal consists of seasonal and holiday-related items, toys, stationery and hardware; home products consists of house wares and domestics, and basic clothing consists of casual everyday apparel. Dollar General is among the largest retailers of top-quality products made by America’s most trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Fruit of the Loom, PepsiCo and Coca-Cola. The Company store support center is located in Goodlettsville, Tennessee.”

Insitutional Activity: The institutional sentiment decreased to 1.21 in Q2 2016. Its down 0.04, from 1.25 in 2016Q1. The ratio is negative, as 41 funds sold all Dollar General Corp. shares owned while 214 reduced positions. 94 funds bought stakes while 215 increased positions. They now own 228.41 million shares or 5.02% less from 240.47 million shares in 2016Q1.
Fuller & Thaler Asset Mngmt has invested 0% of its portfolio in Dollar General Corp. (NYSE:DG). Fox Point Capital Mngmt Ltd has invested 13.95% of its portfolio in Dollar General Corp. (NYSE:DG). Teachers Advsr Inc accumulated 0.09% or 564,306 shares. Nuveen Asset Lc reported 33,607 shares or 0.02% of all its holdings. Synovus last reported 0.01% of its portfolio in the stock. Lombard Odier Asset Mngmt (Switzerland) Sa holds 0.03% of its portfolio in Dollar General Corp. (NYSE:DG) for 2,636 shares. Decatur Mgmt has invested 0.12% of its portfolio in Dollar General Corp. (NYSE:DG). Royal London Asset Mngmt accumulated 0.14% or 92,540 shares. Pictet Asset Mngmt has invested 0.08% of its portfolio in Dollar General Corp. (NYSE:DG). North Star Mngmt Corp last reported 0% of its portfolio in the stock. Westfield Capital Mgmt L P last reported 0.32% of its portfolio in the stock. Johnson Financial Grp holds 0.14% or 10,859 shares in its portfolio. Sheffield Asset Management Limited Liability, a Illinois-based fund reported 293,364 shares. The Colorado-based Janus Limited Liability Corporation has invested 0.16% in Dollar General Corp. (NYSE:DG). Nordea Mgmt Ab holds 0.89% of its portfolio in Dollar General Corp. (NYSE:DG) for 3.23M shares.

Insider Transactions: Since June 3, 2016, the stock had 2 insider purchases, and 1 sale for $1.09 million net activity. Shares for $981,886 were bought by CALBERT MICHAEL M on Tuesday, August 30. The insider RHODES WILLIAM C III bought 5,000 shares worth $381,485. 2,947 shares with value of $268,512 were sold by ELLIOTT ANITA C on Friday, June 3.

Dollar General Corporation is a discount retailer. The company has a market cap of $19.04 billion. The Firm offers a selection of merchandise, including consumables, seasonal, home products and apparel. It has a 16.01 P/E ratio. The Company’s consumables category includes paper and cleaning products ; packaged food (such as cereals, spices, sugar and flour); perishables (such as milk, beer and wine); snacks (such as candy, cookies, and carbonated beverages); health and beauty (such as over-the-counter medicines and personal care products); pet (pet supplies and pet food), and tobacco products.

DG Company Profile

Dollar General Corporation, incorporated on May 29, 1998, is a discount retailer. The Firm offers a selection of merchandise, including consumables, seasonal, home products and apparel. The Company’s consumables category includes paper and cleaning products (such as paper towels, bath tissue, paper dinnerware, trash and storage bags, laundry and other home cleaning supplies); packaged food (such as cereals, canned soups and vegetables, condiments, spices, sugar and flour); perishables (such as milk, eggs, bread, frozen meals, beer and wine); snacks (such as candy, cookies, crackers, salty snacks and carbonated beverages); health and beauty (such as over-the-counter medicines and personal care products, such as soap, body wash, shampoo, dental hygiene and foot care products); pet (such as pet supplies and pet food), and tobacco products. The Company’s seasonal products include decorations, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive and home office supplies. The Company’s home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods. The Company’s apparel products include casual everyday apparel for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories.

More notable recent Dollar General Corp. (NYSE:DG) news were published by: Nasdaq.com which released: “Dollar General Corp Becomes Oversold” on October 10, 2016, also Fool.com with their article: “Why Dollar General Corp. Shares Slipped” published on August 25, 2016, Investorplace.com published: “Trade of the Day: Dollar General Corp. (NYSE:DG)” on September 22, 2016. More interesting news about Dollar General Corp. (NYSE:DG) were released by: Fool.com and their article: “Better Buy: Wal-Mart Stores, Inc. vs. Dollar General Corp.” published on May 04, 2016 as well as Investorplace.com‘s news article titled: “Time to Find Better Retail Options as Dollar General Corp. Sinks (DG)” with publication date: October 07, 2016.

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