The stock of The Rubicon Project Inc (NYSE:RUBI) reached all time low today, Nov, 3 and still has $5.54 target or 11.00% below today’s $6.23 share price. This indicates more downside for the $299.51 million company. This technical setup was reported by Barchart.com. If the $5.54 PT is reached, the company will be worth $32.95M less.
Trading stocks at an all time low is not easy. Stock at an all time low usually experience even more downside due to very negative fundament. Even thought the pullback rate is high, shorting is not an easy job because the risk of being wrong is big and the risk-reward ratio is always worse than if trading lon only. The stock decreased 15.81% or $1.17 on November 3, hitting $6.23. About 2.56 million shares traded hands or 482.15% up from the average. The Rubicon Project Inc (NYSE:RUBI) has declined 59.47% since April 1, 2016 and is downtrending. It has underperformed by 60.69% the S&P500.
The Rubicon Project Inc (NYSE:RUBI) Ratings Coverage
Out of 8 analysts covering Rubicon Project (NYSE:RUBI), 4 rate it a “Buy”, 1 “Sell”, while 3 “Hold”. This means 50% are positive. Rubicon Project has been the topic of 12 analyst reports since July 29, 2015 according to StockzIntelligence Inc. The firm earned “Outperform” rating on Wednesday, February 24 by RBC Capital Markets. Citigroup maintained The Rubicon Project Inc (NYSE:RUBI) rating on Tuesday, September 13. Citigroup has “Neutral” rating and $19 price target. On Tuesday, December 22 the stock rating was initiated by Suntrust Robinson with “Buy”. The stock of The Rubicon Project Inc (NYSE:RUBI) earned “Equal-Weight” rating by Morgan Stanley on Tuesday, January 26. The stock of The Rubicon Project Inc (NYSE:RUBI) earned “Market Perform” rating by Albert Fried on Friday, September 30. As per Tuesday, August 16, the company rating was downgraded by First Analysis. The firm earned “Buy” rating on Thursday, August 4 by Jefferies. Jefferies initiated the stock with “Buy” rating in Thursday, December 17 report. The firm has “Neutral” rating by Citigroup given on Thursday, August 4. The rating was downgraded by Morgan Stanley on Monday, September 12 to “Underweight”.
According to Zacks Investment Research, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California.”
More important recent The Rubicon Project Inc (NYSE:RUBI) news were published by: Fool.com which released: “Why The Rubicon Project, Inc. Plunged Today” on November 03, 2016, also Businessinsider.com published article titled: “Ad tech company Rubicon Project’s stock is tanking after it admitted it had …”, Seekingalpha.com published: “Rubicon Project: Growth Trap Or Temporary Headwinds?” on August 08, 2016. More interesting news about The Rubicon Project Inc (NYSE:RUBI) was released by: Marketwatch.com and their article: “Rubicon Projects stock plunges as downbeat outlook prompts multiple downgrades” with publication date: August 03, 2016.
RUBI Company Profile
The Rubicon Project, Inc., incorporated on April 20, 2007, offers a technology solution to automate the purchase and sale of advertising for both buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video, utilizing various inventory types, including direct sale of inventory, real-time bidding (RTB) and static bidding, across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards. The Company’s platform features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and advertisement networks, to buy advertising inventory, and a marketplace over which such transactions are executed.
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