Form D Worth Watching: Pretty Litter $1.12 million Financing. Daniel Rotman Filed Nov 21 SEC form

Technology Pretty Litter, Inc. - Daniel Rotman

Pretty Litter Financing

Pretty Litter, Inc., Corporation just filed form D announcing $1.12 million equity financing. This is a new filing. Pretty Litter was able to sell $420,525 so far. That is 37.53% of the fundraising offer. The total fundraising amount was $1.12 million. The financing document was filed on 2016-11-21. The reason for the financing was: unspecified. The fundraising still has about $700,100 more and is not closed yet. We have to wait more to see if the offering will be fully taken.

Pretty Litter is based in Alabama. The company’s business is Other Technology. The form D was signed by Daniel Rotman CEO. The company was incorporated in 2015. The filler’s address is: 10600 Wilshire Blvd Suite 310, Los Angeles, Ca, California, 90024. Daniel Rotman is the related person in the form and it has address: 10600 Wilshire Blvd Suite 310, Los Angeles, Ca, California, 90024. Link to Pretty Litter Filing: 000168986816000001.

Analysis of Pretty Litter Offering

On average, firms in the Other Technology sector, sell 85.80% of the total offering size. Pretty Litter sold 37.53% of the offering. The fundraising is still open. The average financing size for companies in the Other Technology industry is $1.54 million. The offering was 72.69% smaller than the average of $1.54 million. Of course this should not be taken as negative. Startups raise funds for different reasons and needs. The minimum investment for this offering is set at $0. If you know more about the reasons for the financing, please comment below.

What is Form D? What It Is Used For

Form D disclosures could be used to track and understand better your competitors. The information in Form D is usually highly confidential for ventures and startups and they don’t like revealing it. This is because it reveals amount raised or planned to be raised as well as reasons for the financing. This could help competitors. Entrepreneurs usually want to keep their financing a ‘secret’ so they can stay in stealth mode for longer.

Why Fundraising Reporting Is Good For Pretty Litter Also

The Form D signed by Daniel Rotman might help Pretty Litter, Inc.’s sector. First, it helps potential customers feel more safe to deal with a firm that is well financed. The odds are higher that it will stay in the business. Second, this could attract other investors such as venture-capital firms, funds and angels. Third, positive PR effects could even bring leasing firms and venture lenders.

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